Surge Innovations Landing

“Innovation is creativity with a job to do.”

– John Emmerling

 

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Who We Are

We think and we conceive branded promotional ideas. We create products & digital incentives. We’re strategic innovators, devoted to differentiating brands and building business momentum.

Like the name implies, our focus is innovation, and we’re innovators from the physical to the virtual, from fashion to fun. From concept to creation, we invent new ways to make our clients’ products stand out… whether a beautifully designed gift with purchase item or an entirely new retail product altogether, we’re all about “What’s new? What’s next?”

What We Offer

With a broad range of capabilities, we can tailor our scope of service to exactly meet your needs.

Strategic Planning

Strategic Planning

Our team of industry experts offers a full range of integrated promotional services to achieve your business objectives. We are experienced and staffed in all disciplines, so we can help drive your sales in any number of ways.

          • Calendar Planning
          • Consumer & Industry Trends
          • Licensing
          • Shopper Marketing
          • Measurement of ROI
Inspired Creativity

Inspired Creativity

Our creative and design teams have a world of experience in designing one-of-a-kind consumer experiences, using client branding and/or borrowed interest properties.
We’ve conceived and created items in every imaginable material, for every imaginable target, using every imaginable character or theme.

          • Blue Sky Brainstorming
          • Creative Concepting
          • Product R&D
          • Industrial Design: Products, Graphics, Packaging
          • Digital Incentives
Product Solutions

Product Solutions

With dedicated in-house creative, design and manufacturing teams in the US, Latin America and China, we bring to life new ideas in the form of on-trend products for consumers in these markets as well as markets around the world. 2.5 billion products later, we know how to make success repeatable.

          • Promotional & Retail Expertise
          • Custom & Semi-Custom Products
          • Packaging
          • Global & Direct-to-Manufacturer Sourcing
          • Global Logistics
Virtual Innovations

Virtual Innovations

We create digital incentives that stand alone – as unique and compelling as anything three-dimensional. When lead time is short, or budget is an issue, our digital team comes to the rescue with spectacular results.

          • Online Branded Game Development
          • Virtual Reality Experiences
          • Social Apps/Widgets
          • Virtual Concepts & Production
          • Design Development for websites, online stores, catalogs
downloadicon To print out a one page capabilities summary, click here.
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Brands

Delivering amazing innovation for amazing clients.

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Product Showcase

SPIRITS, WINE AND BEER INCENTIVES

RETAIL PREMIUMS

HEALTH & BEAUTY SOLUTIONS

Packaged Goods Incentives

Case Studies

See some of our work up close

Bacardi Canada Holiday On-Pack
CHALLENGE:
Bacardi Canada was tasked with delivering a compelling “last minute” Holiday On-Pack for a key retail account. Faced with budget constraints and short lead time the brand turned to Surge Innovations.
INNOVATION:
Utilize an existing jigger mold and enhance with red electroplating and the Bacardi logo to capture the brand attributes and create a proprietary offer. A custom plastic molded clip was designed to fit around the jigger and the Bacardi 750ml bottle neck along with a printed drink recipe neck hanger creating a unique on pack offer. The jigger, bottle clip and recipe booklet were manufactured and assembled at the factory and delivered to Bacardi in 60 days ready for on-packing.
RESULTS:
Exceeded Bacardi’s expectations and delivered a stand-out on pack for one of their key retail accounts.
CHALLENGE:
Capitalize on one of the most popular and recognizable brands in retail, video games and apparel, inventing a series of Nerf Kids Meal toys that are fun, unique and that kids will want to collect.
INNOVATION:
Combine their most popular retail toy lines to create BIG ACTION fun! Kids can experience the full essence of Nerf with a BIG added twist – scaled down toy water shooters, disc launchers and missile shooters, each of which can be played with individually, but like their retail counterparts can be collected. AND, when you collect more, these toys can ALSO be combined together to build multiple BIGGER blasters with your friends!
RESULTS:
This summer program delivered a big hit in kids meal sales, also driving repeat visits from kids clamoring to collect and build their own mega-blaster.
Retail Premiums
CHALLENGE:
Kimberly-Clark was looking to further extend usage for Huggies Wipes outside of baby’s nursery, encouraging moms to also use Huggies for practical, every day, on-the-go clean ups.
INNOVATION:
Change the existing hard plastic case to a flexible, convenience pouch with stylish printed graphics. Then add a resealable zipper for easy reloading of the wet wipes, a flip top lid for easy dispensing, and a buttoned wrist strap that allows the pouch to be fastened to shopping carts, car headrests, changing tables, and strollers.
RESULTS:
Surge Innovations and Kimberly-Clark co-patented this new product appropriately named Huggies Clutch ‘n’ Clean which is sold through multiple channels of retail distribution, from convenience to club stores! Based on the popularity at retail in the US, even out-of-stocks, distribution has expanded internationally.
K-C Case Study
CHALLENGE:
Create a unique, high value interactive gift-with-purchase item that will “thunder” into stores and leave a big footprint on both Kellogg’s cereal and snack sales.
INNOVATION:
Conceive 5 highly collectable dino freezer-pop makers with highly detailed dino-egg shapes and 5 dino-head sticks that “hatch” as you eat them, with kid/parent appeal, to drive high collectability. Packaged in large sizes of Kellogg’s cereal product, the offering really stands out on shelves. A hi-tech and size-appropriate solution was provided in 4 Walmart exclusive Hologram Viewers, which feature 4 different dinosaurs appearing in 3-D, via actual digital film footage.
RESULTS:
The program met with strong success tied to the 1.305 billion USD theatrical release, for both national retailers and Walmart exclusives.
Packaged Goods Incentives
Jurassic World Fallen Kingdom Chillers & Hologram Viewer

Our Leadership

Abdiel Estrella

Abdiel Estrella

President / CEO
Pam Crain

Pam Crain

EVP Marketing/ Client Services

 

Jim Engel

Jim Engel

EVP Creative Services
Walter Kocur

Walter Kocur

Chief Operating Officer
Henry Endow

Henry Endow

EVP Product Safety & QA
Joe Thielmann

Joe Thielmann

CFO

 

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Minority Certification

We’re proud to be a Minority-Certified Business.

We’ve been named one of “Chicago’s 101 Best and Brightest Companies to Work For”.

Contact Us

Surge Innovations

640 N LaSalle St.
Suite 540
Chicago, IL 60654
T 312.951.2300
F 312.951.2741

New Business

Pam Crain
pcrain@surge-innovations.com
312.951.2303

Careers

Interested in joining our team?
Click here to view available positions