Surge Innovations Landing

“Innovation is creativity with a job to do.”

– John Emmerling

 

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Who We Are

We think and we conceive branded promotional ideas. We create products & digital incentives. We’re strategic innovators, devoted to differentiating brands and building business momentum.

Like the name implies, our focus is innovation, and we’re innovators from the physical to the virtual, from fashion to fun. From concept to creation, we invent new ways to make our clients’ products stand out… whether a beautifully designed gift with purchase item or an entirely new retail product altogether, we’re all about “What’s new? What’s next?”

What We Offer

With a broad range of capabilities, we can tailor our scope of service to exactly meet your needs.

Strategic Planning

Strategic Planning

Our team of industry experts offers a full range of integrated promotional services to achieve your business objectives. We are experienced and staffed in all disciplines, so we can help drive your sales in any number of ways.

          • Calendar Planning
          • Consumer & Industry Trends
          • Licensing
          • Shopper Marketing
          • Measurement of ROI
Inspired Creativity

Inspired Creativity

Our creative and design teams have a world of experience in designing one-of-a-kind consumer experiences, using client branding and/or borrowed interest properties.
We’ve conceived and created items in every imaginable material, for every imaginable target, using every imaginable character or theme.

          • Blue Sky Brainstorming
          • Creative Concepting
          • Product R&D
          • Industrial Design: Products, Graphics, Packaging
          • Digital Incentives
Product Solutions

Product Solutions

With dedicated in-house creative, design and manufacturing teams in the US, Latin America and China, we bring to life new ideas in the form of on-trend products for consumers in these markets as well as markets around the world. 2.5 billion products later, we know how to make success repeatable.

          • Promotional & Retail Expertise
          • Custom & Semi-Custom Products
          • Packaging
          • Global & Direct-to-Manufacturer Sourcing
          • Global Logistics
Virtual Innovations

Virtual Innovations

We create digital incentives that stand alone – as unique and compelling as anything three-dimensional. When lead time is short, or budget is an issue, our digital team comes to the rescue with spectacular results.

          • Online Branded Game Development
          • Virtual Reality Experiences
          • Social Apps/Widgets
          • Virtual Concepts & Production
          • Design Development for websites, online stores, catalogs
downloadicon To print out a one page capabilities summary, click here.
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Brands

Delivering amazing innovation for amazing clients.

Product Showcase

SPIRITS, WINE AND BEER INCENTIVES

RETAIL PREMIUMS

HEALTH & BEAUTY SOLUTIONS

Packaged Goods Incentives

Case Studies

See some of our work up close

CHALLENGE:
Remy VSOP Cognac needs to make the brand stand out in a way to increase purchases in the often-cluttered (but critical) holiday season.
INNOVATION:
Design and produce a custom, high quality gold plated bottle topper featuring the iconic Centaur symbol that is synonymous with the Remy VSOP brand. The die cut window packaging that was printed 4c with gold, red & silver hot stamping put a spotlight on the free gift with purchase. The custom bottle topper and Remy VSOP bottle were packaged for retail in the custom designed rigid box packaging and ready for gift giving.
RESULTS:
Garnered off shelf display with key retail accounts, extended the brand imagery and created a stand out product on shelf.
Spirit, Wine and Beer Incentives
CHALLENGE:
Invent a series of Simpsons toys that are fun, unique and that kids want to collect-- utilizing a property that has already seen a slew of creative retail executions in the last 20+ years.
INNOVATION:
Create highly collectable “Pop-Art” character toys with REAL super powers! Recognizing the convergence of the real and digital worlds, these the toys transform into “virtual joy sticks” that operate outside your computer to interact with unique digital games. Watch the video to see for yourself!
RESULTS:
The first of its kind loyalty program encouraged strong repeat visits and extended Burger King's brand exposure an average of 20 minutes online.
Retail Premiums
CHALLENGE:
Our client relationships don’t provide us to give specifics, but be assured that designing and manufacturing "Gift with Purchase" incentives is a big business and area of expertise for our company.
INNOVATION:
Whether for cosmetics, jewelry, perfume and cologne or health and beauty products, our design team brings a strong fashion and design sense to bags, cases, wristlets, organizers and everything in between. With high volume manufacture in the US or abroad, we are able to deliver top product quality at the lowest cost.
RESULTS:
In all sorts of styles and materials, we design irresistible "Gift with Purchase" incentives so consumers reach for our clients' brands--- and some of the biggest brands in these categories.
Health & Beauty Solutions
CHALLENGE:
Create a unique, high value gift-with-purchase item that will strongly accelerate Kellogg’s cereal sales.
INNOVATION:
Conceive highly collectable tin lunch boxes with striking graphics that will engage both kids and parents, and that they will clamor to own. Packaged together with multiple purchases of Kellogg’s product, the offering really stands out on shelves in Latin America.
RESULTS:
The program met with such strong success in its initial outing that it’s been expanded to new markets, and extended in different graphic iterations and tin container types over the last 3 years.
Packaged Goods Incentives

Our Leadership

Abdiel Estrella

Abdiel Estrella

President / CEO
Pam Crain

Pam Crain

EVP Marketing/ Client Services

 

Jim Engel

Jim Engel

EVP Creative Services
Walter Kocur

Walter Kocur

Chief Operating Officer
Henry Endow

Henry Endow

EVP Product Safety & QA
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Minority Certification

We’re proud to be a Minority-Certified Business.

We’ve been named one of “Chicago’s 101 Best and Brightest Companies to Work For”.

Contact Us

Surge Innovations

640 N LaSalle St.
Suite 540
Chicago, IL 60654
T 312.951.2300
F 312.951.2741

New Business

Pam Crain
pcrain@surge-innovations.com
312.951.2303

Careers

Interested in joining our team?
Click here to view available positions